Cannes Lions

OLD SPICE SWAGGER

BARKING OWL, Los Angeles / PROCTER & GAMBLE / 2012

1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

An average looking man in a locker room smells his new Old Spice deodorant. Suddenly his face and body start cracking away like porcelain to reveal an attractive man on a motorcycle. The locker room also cracks away to reveal the open road.

Similar Campaigns

12 items

Maskne? Skincare In The New Normal

JOHNSON & JOHNSON, Singapore

Maskne? Skincare In The New Normal

2021, JOHNSON & JOHNSON

(opens in a new tab)
ACE

LEO BURNETT MEXICO, Mexico city

ACE

2013, PROCTER & GAMBLE

(opens in a new tab)
PANTENE PRO-V HAIR FALL PROTECTION SHAMPOO

GREY WORLDWIDE INDIA, Gurgaon

PANTENE PRO-V HAIR FALL PROTECTION SHAMPOO

2011, PROCTER & GAMBLE

(opens in a new tab)
HIPOGLÓS BABY RASH CREAM

GREY BRASIL, Sao paulo

HIPOGLÓS BABY RASH CREAM

2010, PROCTER & GAMBLE

(opens in a new tab)
CAREFREE SANITARY PRODUCTS

OMD FUSE, Pyrmont

CAREFREE SANITARY PRODUCTS

2010, JOHNSON & JOHNSON

(opens in a new tab)
TIDE LAUNDRY DETERGENT

LEO BURNETT, Sydney

TIDE LAUNDRY DETERGENT

2008, PROCTER & GAMBLE

(opens in a new tab)
SWIFFER

ARC WORLDWIDE, Milan

SWIFFER

2005, PROCTER & GAMBLE

(opens in a new tab)
Shortlisted Cannes Lions
AXE BODY SPRAY

BARTLE BOGLE HEGARTY, New york

AXE BODY SPRAY

2004, UNILEVER

(opens in a new tab)
QUIT SMOKING PROGRAMME

HERDBUOYS McCANN ERICKSON, Johannesburg

QUIT SMOKING PROGRAMME

2004, SMOKENDERS

(opens in a new tab)
OLAZ

STARCOM ITALIA, Milan

OLAZ

2004, PROCTER & GAMBLE

(opens in a new tab)
ACE DETERGENT

LEO BURNETT MEXICO, Mexico city

ACE DETERGENT

2003, PROCTER & GAMBLE

(opens in a new tab)
CALIPPO SHOTS

UNIVERSAL McCANN, Sydney

CALIPPO SHOTS

2001, UNILEVER

(opens in a new tab)