Cannes Lions

Old Spice | We Make Scents for Men - Mask

WIEDEN+KENNEDY, Portland / OLD SPICE / 2018

Film
Film

Overview

Entries

Credits

Overview

Description

At a masquerade ball, a woman notices an intriguing masked man across the room. He beckons to her and the two sequester themselves to a solitary hallway where the romance is about to begin. To get things started the woman removes the man’s masquerade mask only to find another mask beneath, then a sleeping mask, then some cucumbers over his eyes. The passion never ceases as the woman removes layer upon layer of masks from the man, until finally we see the man with massive googly eyes. The woman is enamored all the more.

Similar Campaigns

12 items

Sovacaria

WIEDEN+KENNEDY, Sao paulo

Sovacaria

2023, OLD SPICE

(opens in a new tab)