Fashion had not come to the Wearable category. High technology with exquisite taste did not exist. Steve Jacobs, founder of Olio Devices, was on a quest to make people sexually attracted to the modern, connected timepiece.

The campaign captures a romantic world that counters the tyranny of a male-dominated tech space and presents strong women who are equal to men on every level. The sultry imagery simmers with sexually charged imagery and places women on top.

To capture this essence, we turned to the visual genius of Christian Ferretti, who gained acclaim shooting several of Tom Ford’s recent campaigns.

Jacobs said, “This campaign is meant to be savored and represents a substantial style upgrade to the wearable category. It’s a fusion of tech excellence and high art blended into one. Two very different worlds, connected technology and fashion meld together in a way that feels emotionally significant.”