The follow radio spot(s) feature real phone calls made by athletes to their loved ones immediately after they discovered they had made the Australian Olympic team.

Capturing these once in a lifetime moments was extremely logistically challenging. Requiring us to work closely with multiple sporting bodies and athletes as well as implementing a technology solution installed on the athletes phones to record the calls.

These, authentic and often emotionally charged, conversations were simple tagged with a brand message from client, Optus.

This audio led idea offer a window into a unique moment that was the culmination of years of training and sacrifice and as a consequence achieved incredible levels of cut through.