SKY Television has secured the rights to broadcast the London 2012 Olympic Games. And finally, New Zealand audiences will be able to witness the Olympic Games the way they’re meant to be seen. Instead of just one channel showing the highlights, Kiwi sports fans will be able to witness every moment of the games across 5 dedicated channels on SKY Sport. To pique viewers’ interest in the Games, we created spots that delve deeper than your average sports highlights reel, and offer an insight into what makes each sport uniquely impressive at the Olympic level.