The Lycos “home page take over” used four banner formats, including a 3D animation of a rollercoaster that linked all of the formats together circling the entire page. The campaign aimed to support both the Olympus brand image as well as sales of the camera. The “take over” format was supported by further standard banner formats, but this format was particularly successful in executing the briefing of introducing the mju 750 to the German market as a high quality digital compact camera in the medium price segment.