PhotoBrick was a real brick that you can attach to your Olympus OM-D and PEN cameras, so that you can feel like DSLR cameras. We have made promo video, special microsite, print for magazines, social media content, Photobrick was added to Olympus portfolio and real e-shop. Photography lovers could test photobrick in Olympus Showrooms.

One of the most successful Olympus campaigns ever made in Czech Republic. We have reached almost every medium about photography and even competitors' forums. And right now, Olympus is considering to launch this small local campaign on the global scale.