Cannes Lions

OMO VIA WASHING POWDER

LOWE LINTAS & PARTNERS, Paris / LEVER BROTHERS / 2001

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Description

A woman hates one of her husband's shirts. She tries to ruin it by washing it every day, but can't because she's using Omo Via. So she changes brands and shrinks it. "New Omo Via washing powder. Anti-ageing for your clothes."

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