Cannes Lions

ON-AIR PROMO

CHANNEL 4, London / CHANNEL 4 / 2008

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Immigration is a touchy political subect in Britain. C4 wanted to tackle the issue in a humourous way whilst drawing attention to the larger plight of the British working class. Rather than going for a 'serious' or sombre reading, the creative team decided to have fun with the issue by positing a British bulldog having his territory usurped by foreign pooches.

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