The Kraft/Bosch owned on demand brewer system, Tassimo was in need of revitalization across Europe. The agency was briefed to bring the brand to life by communicating it’s unique point of difference in this crowded sector.

The new identity system works across many touch points from retail packs, at home dispenser packs, POS, CRM and Online applications. With the retail pack Tassimo proudly presents its’ beverage partner brand accompanied by two cups of enticingly flavourful drinks, in Tassimo’s world drinks should be enjoyed together.