Cannes Lions
JAM, London / SAMSUNG / 2015
Overview
Entries
Credits
Description
On My Way is a film that depicts a story of a girl perpetually moving forward in her life, enabled, free and driven to succeed. The film features British cycling star Keira McVitty wearing the Gear Circle, Samsung's new wireless, hands-free head phones. In control of her destiny as she cycles throughout the film, she is both literally and figuratively on her way. On My Way as the film's title is shared with the featured song, the 1962 recording of On My Way by Barbara Dane. The song was adapted by to include a myriad of street and bike ambient sounds as well as abrupt starts and stops that were integral in telling the Samsung Gear Circle's story.
Execution
The licensed music track in this film was the 1962 recording of On My Way by Barbara Dane. It was then adapted to include a street and cycling sound scape as well as abrupt fade ins and outs that intentionally highlighted the unique product features of the Samsung Gear Circle.
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