Cannes Lions

One Day

J. WALTER THOMPSON MEXICO, Mexico City / SAVE THE CHILDREN / 2016

Film
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Description

A child living on the street, he is wearing old and dirty clothes. Two people wearing vests of a charity institution arrive. They approach him in a very nice way and offer to help him.

They take him to a building where the host him. The child bathes and puts on clean clothes. He looks very different from when he was in the street. He is eating in the dining room of the institution. He is happy living with other children. When night comes he is taken to a clean bed, where he sleeps quiet.

It is morning. The same people pick him up, and quietly give him back his old clothes. The child puts them back, and they take him out to get him into the vehicle again, and place him back on the street, on the sidewalk where he was the day before.

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