Cannes Lions
OGILVY & MATHER ADVERTISING, Shanghai / PEACE ONE DAY / 2013
Awards:
Overview
Entries
Credits
Description
This campaign appeared on Facebook and therefore took place across many regions.
Execution
Cmune’s Uberstike game was the perfect partnership for this idea. Sitting within the Facebook site it provides an easy way to communicate not just with the Uberstrke community, but spread the message of peace to a wider audience outside our primary community.
Outcome
The campaign was extremely well received by the community. Thousands ‘capped’ peaceful images and shared them on the site.
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