Cannes Lions

ONE DAY CEASEFIRE

OGILVY & MATHER ADVERTISING, Shanghai / PEACE ONE DAY / 2013

Awards:

1 Bronze Cannes Lions
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Overview

Entries

Credits

Overview

Description

This campaign appeared on Facebook and therefore took place across many regions.

Execution

Cmune’s Uberstike game was the perfect partnership for this idea. Sitting within the Facebook site it provides an easy way to communicate not just with the Uberstrke community, but spread the message of peace to a wider audience outside our primary community.

Outcome

The campaign was extremely well received by the community. Thousands ‘capped’ peaceful images and shared them on the site.

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