SHOULDERHILL ENTERTAINMENT, New York / CLIMATE REALITY PROJECT / 2017
Thematically, the film's concept was to combine Cirque du Soleil's unique visual style with beautiful global imagery and tell a story of spoken word enhanced by a global soundtrack. This symphony of sight and sound would convey the urgency of our current climate crisis.
An aerial performance would bring together trapeze and dance in a spellbinding force of poetic virtuosity, representing humanity's struggle and ultimate goal: harmony with the elements.. The power of the solo performer would be elevated by a musical soundscape evoking the urgency of time passing with narration by award-winning slam poet IN-Q narrating his provoking poem, “Message of Hope”. Layered with a Cora player and 6 women representing our continents and the ubiquitous walk for clean water. The line of women represents the walk of solidarity for earth where each step is a step toward dignity for this, and the next, generation.
Since each hour of programming was focused on a different country and in-language, the piece needed to be play universally for 20+ airings across the 24 hour broadcast. The entertainment (both music videos and this piece) was important to break up the long format informational programming and keep a larger number of viewers for a longer period of time than previous years.
A large water "bowl" was used centerstage and all activities centered around the bowl and several large projected video screens. The performers were shot with 5 RED cameras to capture the unique physical performance in 6K. The post VFX were used to enhance the stage performance and lead the viewer into the 3-D space of the quiet and powerful piece. Shot in 8 hours in Las Vegas and posted the following week, the piece was produced in 2 weeks and was completed just days before the live show.
24 Hours of Reality was seen in India, Pakistan, Bangladesh, Thailand, Australia, Mexico, Brazil, China, Israel, Portugal, Peru, Canada and in all, over 100 countries on television alone, reaching more than 225 million households. One Night for One Drop was a centerpiece of the global programming. The broadcast was carried on Scientific American, YouKu (China) and was seen in 187 nations while topping 30M live views. (This includes some placement on AMP Live where the averages duration per viewer was over 25 minutes.) The show was also VOD/online. WION in India for example, took the 24 hours and ran them as an hour long programming series throughout December. Globally what we found is people came for the information and stayed for the entertainment. This short film was designed to keep people's attention for multiple viewings while making a universal thematic statement - there's hope if we work together.
RED FUSE COMMUNICATIONS, New York
2018, CLIMATE REALITY PROJECT
SHOULDERHILL ENTERTAINMENT, New York
2017, CLIMATE REALITY PROJECT
SUITE SPOT, New York
2013, CLIMATE REALITY PROJECT