Cannes Lions
HAVAS WORLDWIDE, London / CLIC SARGENT / 2015
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One of the toughest things a young person faces when living with cancer is being ostracised. From school, from friends and in some cases from their family. They miss out on the normal stuff. The things that kids care about most. Friendship and laughter. This is one of the key areas of children's cancer charity CLIC Sargent's work - and why 'The Joke Appeal' was such a fitting campaign to raise their awareness. The idea was simple. Instead of donating money, we wanted jokes. This is the film 'One Of The Gang' that launched the appeal.
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