Cannes Lions

ONE PEN, INFINITE POSSIBILITIES

HEAVEN, Paris / SAMSUNG / 2015

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"One pen, infinite possibilities" is a simple film exploring the possibilities given by Samsung's latest "phablet"'s unique tool : the pen. Between the hands of a finger tutting dancer, the pen morphs into all the tools it can replace : pen (well...) scissors, paint brush, copy and paste, selection tool, explorer, annotation tool, etc.

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2023, SAMSUNG

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