Spikes Asia
DENTSU INC., Tokyo / MINISTRY OF FOREIGN AFFAIRS OF JAPAN / 2018
Overview
Entries
Credits
Background
Japan has been implementing various measures to achieve the SDGs with its main focus in, “Public-Private Partnership.” July 2017, Japan entered the UN High Level Political Forum where participant countries present their interim reports of their activities for the SDGs. In order to present how Japan is driving its activities to achieve the Global Goals, Japan was in need of a visual identity of its concept followed by posters that would be displayed at the summit.
Execution
The “threads” were printed with a special ink that gave a 3D effect, as if it looked like it was actually woven.