Announce the One Show Exhibition. Let the target know that One Show is an award competition for creative minds working at the highest level, by using a visual that would overwhelm them.

Depict the creative thought process of the creative minds recognised at One Show. The explosive moment when an idea is created and the seemingly chaotic state of mind are symbolised by what looks like a circuit board, using a great number of words. When visitors enter the venue, they would feel as if they were actually witnessing great creative minds at work.

We produced four types of poster, 13 different kinds of DM, plus leaflets to show volume and also to illustrate how the idea can be developed in a number of ways. Many visitors closely observed the panels and posters, along with the winning entries, increasing both the time of stay and repeat visits.