Cannes Lions
ONE SHOW 2011 EXHIBITION IN JAPAN
DENTSU, Tokyo / THE YOSHIDA HIDEO MEMORIAL FOUNDATION / 2012
Overview
Entries
Credits
Overview
Description
Announcement for the One Show 2011 exhibition in Japan.
Execution
8 types of posters were used and each used a battle map of the world as a motif. The venue was designed to resemble a defence map.
Outcome
Visitor traffic increased 150% compared to the previous year, and the announcement served to raise the visibility of the One Show in Japan.
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