Cannes Lions

ONE SHOW EXHIBITION AND CALL FOR ENTRY

DENTSU, Tokyo / THE ONE CLUB / 2007

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This project was created to promote One Show and its exhibition in Japan.One Show is an advertising award that every creator wishes to get. The proof of the award, Gold Pencil, is given only to truly outstanding creative ideas. The Gold Pencil is a crystal of painful efforts for creating new ideas.Therefore, we designed a special website that people can have the experience of delivering "Raw Ore of the Gold Pencil". If you record your morning voice while creating new ideas, a Gold Pencil will be specially generated for you, according to the patterns of your voice.

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