Cannes Lions
HAVAS, New York / RECKITT / 2021
Overview
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Credits
Execution
Our lyrical film, ‘One Square Foot’, uses animation and song to bring awareness to the joint effort by Air Wick Scented Oils and World Wildlife Fund to reseed over one billion square feet of wildflowers across the Great Plains of North America. The film acts as an awareness piece and a call to action - inviting everyone to plant a single square foot of wildflowers to support their local pollinators.
We created an immersive, handcrafted and hand-animated world full of vibrant characters and wildflowers. Each scene was created using environmentally friendly materials, natural based paints and recycled paper to make our film. It was a huge team effort that took over 200 hours of set design,100 hours of stop-motion cinematography and 25 puppets to create an experience that will educate and inspire viewers to help protect nature, one square foot at a time.
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