Positioning ongoing entertainment in the minds of consumers needed a campaign that could constantly entertain the target, even when they were not watching TV. This was executed by portraying TV categories such as horror/war movies and comedy programmes in 3D to create a stopping effect on our target group and to keep the entertainment going.

In addition to being the talk of the town, first research results produced sky-high results in terms of awareness. The campaign reached around 90% to 95% awareness in just a few weeks.