Constant Therapy is a clinically-proven brain rehabilitation app that features exercises specifically designed to help people regain cognitive, speech, and language functions. While it’s a fully comprehensive, award-winning program, The Learning Corp sought wider adoption from both patients and clinicians. The objective of the One Word film was to demonstrate a deep and thorough understanding of the experiences patients with aphasia go through, instilling a trust in viewers that Constant Therapy will be a valuable and effective part of their rehabilitation program.

The interactive film is based on the “One Word” film for Constant Therapy. It’s a multilayer digital experience depicting the intense struggle of a single word, “baby,” trying to get out after a brain injury. The baby encounters numerous obstacles that represent the neurological deficits a patient must overcome to regain speech.

At any point in the film, viewers can access personal commentary from Mary Borelli, the brain injury patient upon whose experiences the film is based. They can also get scientific insights from her therapist, Emily Dubas.

At every twist and turn, there’s another angle to hear, including the role Constant Therapy plays in recovery. The result is a truly immersive story.

Our target audience consists of patients who have undergone traumatic brain injury and are suffering from aphasia, as well as the clinicians working with them to build a complete rehabilitation program. The Constant Therapy app is designed to be used in-office with supervision as well as outside the office in an unsupervised capacity. The app also changes and adapts to the progress patients make. As such, we’re trying to reach our target at almost any point in their recovery, from the early stages where the patient has virtually no speech function, all the way to patients who are doing well, using the program as a maintenance therapy.

To drive positive brand sentiment and choice, the strategy was to create engaging content that uniquely showcases Constant Therapy’s deep understanding of the unique challenges people with aphasia face.

The “One Word” film is a thrilling and insightful film on its own, but the interactive version was built to open viewers up to the story behind the story. The goal was to make the film more personally affecting by allowing viewers to access authentic, personal content from our patient, Mary and her therapist, Emily Dubas, at literally any moment in the film.

To make the experience deeply comprehensive, we give viewers access to six different commentaries from Mary and five from Emily. We also focused on making things as seamless as possible by creating a one-touch keystroke to initiate each person’s individual content. Lastly, we put careful consideration into balancing the human backstory and the clinical science so that all viewers could relate and appreciate the film, but clinicians in particular would see the Constant Therapy app for the comprehensive, neuroscience-based solution it is.

From an development standpoint, we created a custom video experience using Javascript and HTML canvas to create the experience and leveraged the Vimeo API in order to fluidly stream the animation asset. Every choice was made with the goal of creating a highly immersive and richly insightful look at what brain injury patients deal with every day.

The video went live on April 25, 2019 and as of now we do not have any official results.