Cannes Lions

ONENET: THE COMPANY VOICE OF HOLLAND

OMD, Amsterdam / VODAFONE / 2013

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Overview

Entries

Credits

Overview

Execution

Decision makers were asked to submit their company operator for TCVOH online. The operator was called and the response was put online and could be rated. The first prize for the best operator was a concert of the real winner of TVOH for the company.

Awareness of this competition and the new business proposition OneNet was created with billboards along highways, a targeted radio channel selection and a DM-pack sent to both decision makers and operators. Using online media and a partnership with radio channel BNR (high business affinity), participation of the campaign were stimulated.

In addition, we have worked closely with the Vodafone account team for the follow-up.

The prize winner was announced during a Friday night program on radio channel BNR.

The timing of this campaign was perfectly adjusted to the popular original TV program TVOH as the finales of both campaigns were on the same night.

Outcome

The Company Voice Of Holland

• 245 registrations, 1,992 votes

Brand KPI's

• 38,000 visitors One Net page Vodafone website (+57% above average)

• Average 2:01 minutes visit duration (+38 seconds above average)

• 7.3% brochure downloads

• 42 requests for information

• 155 requests by phone

The conversion of this business campaign was twice as high as average Vodafone business campaigns.

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