Cannes Lions
HERRAIZ SOTO & CO., Madrid / MEDICOS SIN FRONTERAS / 2002
Overview
Entries
Credits
Description
The streamer, or "matasuergras", is a Christmas party gadget, which you blow through. The literal translation is "killer of mothers-in-law". Our desire with this Christmas card is to extend the destructive power of this gadget beyond mother-in-laws, and turn it into a true destruction machine. Medecins Sans Frontieres (MSF) decided to wish everyone a Happy New Year 2002 with this piece, which was reproduced in the web through viral marketing.
Similar Campaigns
12 items