Cannes Lions

ONION NOTE

WASA-BE ADVERTISING, Tokyo / MICROSOFT / 2015

Case Film
Case Film
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Overview

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Credits

Overview

Description

In Japan, many of the younger frequent computer users have migrated to Mac products. As our fans have aged, we were facing the challenge of creating a powerful campaign to make WINDOWS a more newsworthy product.

Execution

We maximized newsworthiness by sending out video ads using YouTube and other media which young people favor.

Outcome

Users who learned that this unique product was in fact Surface, shared the information online, and many said they became fans of the brand in the process. As a result, The Surface Pro 3 has sold out the targeted 20,000 units.

The sales of Surface has reached 130% year on year.

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