the brief: to Celebrate the re-issue of Onitsuka Tigers Tokyo ‘64 collection in the run-up to the Athens Olympics. Focus on authenticity.Marketing Objectives: to cut through the massive brand spends of Nike and adidas whilst maintaining the innovative spirit of the Tiger brand. Target audience: urban opinion formers, trend setters and sneaker enthusiasts. people who cherish aetheistic qualities of a brand, making the insight of Onitsuka Tiger revelvant.Onitsuka Tiger swept the board in the ‘64 Olympics, winning 19 Golds for Japan.