The santamatic is a microsite that confronted consumers with that.After filling in some details, uploading your picture and ‘agreeing’, their face would be morphed into an 80 year old Santa. But it didn’t. Instead, a man tells them they just agreed with a series of ridiculous obligations.At the end, he reveals he’s a lawyer and that you have to be careful with what you sign.Even online.

Out of the 24.000 visitors plus, of the first 5 days after the launch, only 27 percent actually read the agreements. That’s less than 1 out of 4.

We sent out these confronting results to the national press. They picked it up immediately.