Cannes Lions
START CREATIVE, London / VIRGIN / 2006
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Description
The animation had to promote the benefits of Virgin Atlantic’s new DIY check-in services, both online and kiosk.
It is designed to emulate the positive and relaxed feelings that passengers will experience having used the DIY check-in services.The soft and attractive imagery organically animates and on screen captions communicate key messages, ensuring that the sequence is as effective played mute.
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