UBank is an online bank with an award-winning home loan product, but little brand recognition, being a relative newcomer. So we created a campaign that would help them quickly gain awareness with a modest media spend. Armed with the claim that a home loan with UBank “could save you over $1,000 a year," we gave customers their own humorous visual metaphor meant to represent the money they’re saving. While the metaphors are made up, as the campaign tagline explains, “The Rewards Are Real.”