Cannes Lions

ONLINE BETTING

LEO BURNETT, Melbourne / SPORTSBET.COM.AU / 2011

Overview

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Credits

Overview

Description

This campaign shares the stories of Sportsbet.com.au users, and the reasons why they now bet on the net. It’s a universal truth that putting a bet on in person isn’t always a pleasant experience. Betting outlets across the globe are renowned for attracting all kinds of questionable characters, and trying to have a punt at the races usually means fighting through crowds and getting mauled by drunk chicks. That’s why people prefer to bet online at Sportsbet.com.au

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