We compared the Prudential website to a computer software package, something we suggested you could ‘install’ to improve the efficiency of your business. As a result, our execution mimicked the content, style and packaging of those software boxes. So, inside the box there’s a detailed, but extremely ‘user friendly’ CD-ROM, plus an instruction/information leaflet.

3,000 boxes have been distributed. They have been well received by the IFA community. Exact figures for new business written are confidential. Furthermore, the response data is not yet mature. However, results already exceed initial expectations.