Messenger Cup 2006 is a community advergame launched on Windows Live Messenger during the last Fifa World Cup. Since the format had an enormous success in Italy, it has been extended to all of Europe.

The game is based on a multiplayer challenge on Windows Live Messenger and can be launched to one of the MSN list of buddies.Objective: entertainment of the MSN community, to offer a valid tool to promote communication between brands and users; a new content for the Instant Messenger platform.Target: MSN Community