For five weeks starting in July 2007, “The big Cash Magic” has been on MSN.de - a platform for information and entertainment that had recently been updated. The contest intended to call the user’s attention to the expanded offer of information on MSN.de. By a hint of looking for a new charm every day consisting of five magic words one had to visit the different channels of MSN.Beside the possible cash prize users were also attracted by the elaborate and humorous production of the game. Unsuccessful attempts caused magical and amusing catastrophes.