Cannes Lions

ONLINE GAME

DIGITAL BATES, Madrid / TELEFONICA / 2001

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Overview

Description

DIABLO: (Movistar Activa from Telefonica Movistar).

Consumer Profile: young urban dwellers aged between 14 and 25 years.Objectives: to inform the target group that only Movistar Activa allows you to enjoy version II of the Diablo game, and that in addition there are many prizes to be won. The aim is to use the graphics of the online materials to create an atmosphere around the game, thereby promoting it. The strategy consists of 3 phases: 1) inform the public that Diablo II is only available through Movistar Activa, 2) promote the games using the prizes, and 3) the countdown: explain how many days there are to go until the game is available.

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