The aim was to package information about Atari in a brandbook that informs as well as it’s fun to consume.

Beginning with its history, from compentences to fan culture, the book is supposed to introduce the different facets of Atari – in a form that copes with the brands design standard and its lifestyle element.

The Atari Brandbook made the brand itself more palpable for both employees, partners and customers and raised interest in the story of Atari.