Cannes Lions

ONLINE MAP

INGO STOCKHOLM, Stockholm / ENIRO / 2011

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Overview

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Overview

Outcome

After just three weeks more than 400.000 people, from all age groups, had visited the starting point. The initial objective was to make 15.000 people use the new map service. More than 100.000 made it to clue No 4 and further. The blogosphere swarmed with messages about the Treasure Hunt with walk troughs, tips and appeals for help to get further.

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