Cannes Lions

ONLINE MUSIC SERIVICE

COM@S, Seoul / BUGSMUSIC / 2003

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Overview

Description

As private sites and music service companies are increasing competitively in the internet music market, we primarily focus on building up the brand image. Then we would concentrate on online advertising to each and every individual internet users. Anyone who loves music and uses online music service corresponds to the target group. When the mouse moves over the banner, the curser is locked in the frame for about 5 second by the action script. The creative is based on the concept that once the customers use the Bugsmusic service, they will be addicted to it. In the first creative, a spider is the key object.

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