The employees of companies that are clients of DB recived an emotional communication at an important time in their working life: when they receive their payslip. The thrust of the communication focused on the main benefit: the advantages of having their wages or salary in Deutsche Bank, 'much more than a salary'. An interactive item was sent out, a perforated envelope that had to be opened to reveal its contents: a fictional payslip showing everything that the person would obtain by having their wages or salary paid directly into Deutsche Bank and offering an incentive to take up the offer.

Quantitative results: Number of mail shots: 6,500, Number of responses: 1,873.Number of people taking up the offer: 400. Response rate: 28.82%. Conversion rate: 21.36%. Qualitative results: A campaign that became well-known and managed to create an impact on, and capture the interest of, the receiver of the product.