Objectives: promote the launch of a new product and attract online orders to more than double, plus increase subscriptions to the site during the campaign. Induce more than 70,000 online orders.Production purpose: to convey understanding of a user and a desire to purchase a product by positioning seven materials of a steak pizza within the advertisement and to raise appeal of a pizza. At the same time, to shift a search window of a portal site to an oven where a pizza is cooked. It appears that the pizza is baked on the screen to maximise a sweet appeal of pizza cheese.

A button to make a 20% discount is situated by the search window during the event to induce a purchase.