Cannes Lions

ONLINE PRIVATE ADULT CONTENT

MEDIA CONTACTS, Sao Paulo / IBEST / 2005

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Overview

Description

The objective of this ad is to communicate that with Discador iBest (an Internet dialler), one gains access to the private adult content of iBest. The client requested a relaxed and exciting ad that would help achieve an increase in the number of product downloads.

The ad manages to communicate a difficult service in a tasteful, exciting, and yet explicit manner to the target audience. The target audience was men over 18 years that loved to see the private adult content without paying.

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