The client briefed the agency to develop some ideas to reinvigorate their marketing mix, with an eye on promoting future releases on the site. The idea of marketing property on Mars was ridiculous, and was the perfect mechanism for a tease and reveal campaign. However to suggest MyHome was light years ahead of it's competitors because they 'might sell property on Mars in the future' was not very fulfilling for consumers. We needed news a hook for the reveal, and the launch of the overseas section was the perfect solution.

12 days prior to the campaign launch, the MyHome.ie/overseas site enjoyed 3,133 unique visitors. During the campaign, unique visitor figures rose by 103.6% to 6,381.Over a similar period, visits to the site increased from 4,666, to 8,633 representing an 85% increase in visits to the site and a 47% increase in frequency of visits from the unique user base, which in turn suggests that repeat visits to the site from the same cohort increased significantly.The campaign attracted press from local marketing publications, all of which brought a smile to our clients face.