Cannes Lions

ONLINE RECRUITMENT

SAATCHI & SAATCHI, London / MONSTER.COM / 2003

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The email went out to a quarter of a million working people, asking them if they liked their boss, triggering them to think about their work relations.Whether you selected yes or no, the Mpeg played, which features an office junior going to an extreme to test his power of delegation instead of using My Monster Premium.The object was to drive traffic to Monster.com - My Monster Premium, a unique online self-assessmment programme, which helps the user understand their skills to maximise career opportunities. The execution had to work within the new 'Don't go to extremes to find the perfect job,go to Monster.com' campaign thought.

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