The most effective way to lure job seekers to online career sites is to entice them through job searching at the 'banner'. Traditional HTML drop-down creative has been very successful in driving unique users through to sites to fulfil job searches, compared to standard gif or flash creative. In the New Zealand, many of the career site partnerships are under long-term contracts, so an effective way for a competitor in the recruitment category to attract users is by camouflage! By developing creative that integrates with the portals look and feel, a traditional advertising space can be camouflaged to look like a piece of the portals own content, and in this case, its recruitment alliance partner. Although technically simple, this particular piece of creative has been very successful for Monster.co.nz because of its functionality. However, it had only every been used as a stand-alone piece for this particular site. By treating this piece of creative in this way, we were able to over-deliver on the clients KPIs, which were to increase unique visitors, accounts and resume on the site. Click throughs ranged up to 10% and conversions to account and resume ranged between 20-60%, unlike any results the industry has seen in years.