Campaign Title: Everyone’s an AutoTrader.

Goal: create awareness for new consumer proposition.Target: males, 25-45.Idea: AutoTrader.nl is the best place to sell your car. It also gives sales tips to help sell it. Thanks to AutoTrader everyone’s an AutoTrader! By translating the proposition into this interactive video campaign, consumers could experience a salestip: "A clean car sells better!"Click on the items in the video rectangle to put Rob to work. Help him by moving mouse and see the price increase.By selecting the menu, other sales tips become available, Result: average interaction-time: 124 seconds!!The car was added to the database during the campaign.