The idea is the media itself. The wrapping paper is first used as a tool and then becomes a marketing item that reaches the target audience at the perfect place at the perfect moment: when opening the presents. The media offers a direct alternative to any disappointment regarding wrong gifts and increases the brand’s popularity amongst the audience. Dropspot will remain a way to get cash, even outside the festive periods.

With this campaign, Dropspot managed a successful brand activation. Dropspot also noticed an increase in the amount of phone calls made by customers to receive information.

A survey showed that 82% of the customers are satisfied by the service.