Cannes Lions
MADRE, Buenos Aires / MERCADO LIBRE / 2011
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Description
Mercado Libre is the leading e-commerce website in Latin America, where it is renowned for its variety and good prices. However, in this region there is still a lot of resistance to online shopping. That is why this campaign is focused on strengthening confidence and safety, based on the experience of the website, which by the way has already turned 11 years old.
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