The Strategy: Continente Supermarkets designed a promotional online strategy to increase notoriety and sales. The initiative offered a €100.000 original oil painting created by a famous Portuguese artist, to the winning client.

The goal: Create a different campaign for this kind of client. One that would impact a cybernaut target between 25 and 34 years old, with viral and buzz marketing, and generate online traffic on the micro site.The idea: Create the 1st soap series with 8 episodes where the plot circled around the contest and the winning of the paining.