Cannes Lions

ONLINE TICKET BOOKING

IMPACT PROXIMITY, Dubai / EMIRATES / 2007

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Brief and Objective:To educate potential travellers on the ease, convenience and benefits of booking airline tickets online as opposed to physically going to travel agents.Strategy & Execution:A highly simplified message was used with an all too commonly referred to term, to help convey a potentially complicated set of criteria that basically highlights the convenience of booking online.

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