A family is gathered at the reading of a will. The lawyer reveals that their inheritance was built by the deceased in the stock market. Suddenly, the computer shows that stock trades are still occurring. The family is shocked and believes that the deceased is trading from beyond the grave.

Body Cast was successful in three ways: 1) it significantly increased traffic to both the Ameritrade acquisition website and toll-free phone number 2) it increased awareness and, therefore, usage of Trade Triggers among Ameritrade customers 3) it reinforced Ameritrade’s image as a technological leader and innovator.